Ascenda transforms economics for financial institutions with new loyalty-as-a-service offering

The new loyalty-as-a-service offering transforms marketing economics for financial institutions with an outcome-centric partnership model composed of: 

"Our new loyalty-as-a-service offering is revolutionary for banks and fintechs globally," said Kyle Armstrong, CEO at Ascenda. "For many brands, rewards cost is one of the biggest expense lines on the P&L, yet they are dissatisfied with the return on that investment. We are changing the game with a shift from delivering loyalty software to delivering loyalty ROI. Our new model makes things effortless and truly aligns incentives, unlocking step-change economics."

The new offering is now available to financial institutions that onboard with Ascenda and progressively being rolled out across the existing client base.

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