Information Technology
Ascenda transforms economics for financial institutions with new loyalty-as-a-service offering
The new loyalty-as-a-service offering transforms marketing economics for financial institutions with an outcome-centric partnership model composed of:
"Our new loyalty-as-a-service offering is revolutionary for banks and fintechs globally," said
Kyle Armstrong , CEO at Ascenda. "For many brands, rewards cost is one of the biggest expense lines on the P&L, yet they are dissatisfied with the return on that investment. We are changing the game with a shift from delivering loyalty software to delivering loyalty ROI. Our new model makes things effortless and truly aligns incentives, unlocking step-change economics."
The new offering is now available to financial institutions that onboard with Ascenda and progressively being rolled out across the existing client base.
View original content: https://www.prnewswire.co.uk/news-releases/ascenda-transforms-economics-for-financial-institutions-with-new-loyalty-as-a-service-offering-302283332.html