Set Top Box (STB) Chipset Market Size to Worth USD 5,513.6 Mn By 2031

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Market Dynamics:

The Set Top Box (STB) Chipset market is primarily driven by growing digitalization of cable TV services and rising adoption of HD channels. Digitalization allows consumers access to value added services such as video-on-demand and ability to pause live TV. Additionally, digitalization helps cable operators in reducing operational costs through improved bandwidth management and targeted advertising. Furthermore, rising demand for HD content due to increasing disposable income of consumers globally is another factor fueling the market growth. For instance, cable TV operators in countries such as U.S., India, China are offering bundled services with high-speed internet along with HD and Ultra-HD subscription packages to attract more customers.

Market Trends:

There is growing demand for over-the-top (OTT) streaming devices with the proliferation of smart TVs and streaming applications. OTT devices such as Amazon Fire TV stick, Apple TV etc are integrated with STB chipsets to enable streaming of online content. Moreover, rising penetration of smart homes is augmenting the need for integrated home networking solutions including Wi-Fi enabled STBs. This is expected to present lucrative growth opportunities for STB chipset manufacturers during the forecast period. Furthermore, increasing subscription of multi-dwelling unit complexes for centralized antenna systems from cable operators in countries like India and China will boost the STB chipset demand.

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Market Opportunities:

The STB chipset market is segmented by node size into 22nm, 28nm, 40nm, 65nm, and 90nm. The 28nm node size segment is expected to hold a dominant position owing to its high processing power and low power consumption. The 28nm technology offers increased functionality and performance with better power efficiency compared to larger node sizes.

The STB chipset market is further segmented by application into satellite STB, cable STB, IPTV STB, and others. The IPTV STB segment is anticipated to dominate the market due to rising adoption of IPTV services globally. IPTV allows television services to be delivered using the infrastructure of Internet Protocol (IP) over a broadband connection which has led more consumers to opt for this application.

Key Market Takeaways

The global STB chipset market is anticipated to witness a CAGR of 6.3% during the forecast period from 2022 to 2030 owing to the rising demand for highly efficient and multi-functional chipsets.

On the basis of node size, the 28nm segment is expected to hold a dominant position owing to its high processing power and low power consumption.

On the basis of application, the IPTV STB segment is expected to hold the largest share due to rising adoption of IPTV services globally.

Regionally, North America is expected to dominate the STB chipset market due to presence of major players and early adoption of technologically advanced products in the region.

The key players operating in the STB chipset market include Amlogic, Inc., ALi Corporation, Marvell, Zhuhai Allwinner Technology Co., Ltd., and Broadcom Inc. These players are adopting strategies like new product launches, mergers, acquisitions and partnerships to strengthen their market position.

In conclusion, the rising demand for multi-functional and high efficiency chipsets from key regions globally is expected to drive the STB chipset market during the forecast period.

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Detailed Segmentation:

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