Every second counts: Formula 1 Implements Globant's New Team Content Delivery System in 2025, revolutionizing the racing experience

Designed with next-generation technology, the Team Content Delivery System focuses on responsiveness and usability. As seen at every race, it seamlessly integrates more than 30 video channels with various audio sources, alongside synchronized, cataloged data events for immediate replay analysis, user sharing, and live response. This advancement promises to facilitate quicker and more informed decision-making during critical race moments.

"This marks a solid footstep in our partnership with Formula 1^® and showcases how innovation can create value and improve solutions in the most technologically advanced sport in the world. We are really excited to continue delighting millions of fans worldwide through this collaboration. The new Team Content Delivery System serves as a lighthouse for any top-tier competition challenging race teams to excel," said Diego Tártara, Chief Technology Officer at Globant.

"Since becoming an Official Partner of Formula 1, Globant has embraced the opportunity to work with Formula 1 to enhance our digital capabilities. The Team Content Delivery System will further evolve the ways teams consume and process key trackside data to support them in making faster and more informed decisions when they need it most. This launch represents a key milestone in our partnership, we look forward to other collaborations that will only serve to enhance the drama and excitement of Formula 1 both on and off the track," said Chris Roberts, Director of IT at Formula 1.

Key features of the Team Content Delivery System include:

In addition to acclaimed visual design and usability improvements, the system boasts increased availability, responsiveness, and resiliency. This cutting-edge solution delivers exceptional flexibility and adaptability compared to previous versions. Notably, it is expected to reduce response times from 9 seconds with the old application to under 5 seconds for live connections in the paddock network at the track, and approximately 6 seconds for users connecting over the internet.

Throughout this ongoing partnership, Formula 1® will leverage Globant's leading technology to forge deeper connections with fans and create unforgettable moments for those attending Grands Prix, both on and off the track.

About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

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