Singapore's B2C E-Commerce market expands by 1/3rd during the quarter ending Dec 2017, finds Frost and Sullivan's Quarterly E-Commerce Market Program

The aggressive promotions by leading online retail market players were prominent reasons behind continually increasing average number of order per person in the country. Qoo10 followed by Lazada collectively recorded nearly 20% of the total orders in the quarter.

According to Avinash Sachdeva, Principal Analyst, ICT Research at Frost & Sullivan Asia-Pacific, "High spending power, shopaholic consumers and high online-user penetration are primarily triggering the order volume in Singapore's e-Commerce market."

Companies like Shopee and Zalora are strongly focusing on customer engagement through their mobile apps and social networking pages are driving their sales.

Notes:
In the context of this research, Frost & Sullivan defines "E-Commerce" as the sale of goods via an online medium which have been traditionally purchased via physical retail medium. The research excludes electronic sales of:

The research study primarily focuses on Business to Consumer (B2C) market, however the coverage includes individual sellers transacting on the e-commerce marketplaces such as Shopee, Lazada, Bukalapak and others. It excludes Person to Person (P2P) platforms (Mudah, OLX etc.) which primarily lists products and where the transaction does not conclude on the platform. Any revenue reported outside of the definition mentioned here is not part of the Frost & Sullivan's numbers reported here.

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