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MediaGo Empowers Advertisers with Enhanced Smartbid Capabilities to Maximize ROI
MediaGo's Smartbid technology uses data and deep learning algorithms to predict the likelihood of user conversions and adjusts the baseline pay accordingly. Over 80% of MediaGo's advertisers use automatic bidding. In a test of over 500 ad campaigns, the average CVR for campaigns using Smartbid increased by 25.6%. Notably, an e-commerce platform saw a 42.9% increase in ad CVR and an 35.3% reduction in CPA after using Smartbid for their ad campaigns.
The Smartbid capabilities can also self-learn and continuously adjust to improve ad performance based on historical delivery data and real-time feedback, optimizing the advertiser's ROI.
One of the most tedious tasks digital marketers face is manually optimizing ad bids for marketing activities," said Rena Ren , Americas Regional Director of Baidu Global Business Unit. "By using MediaGo's Smartbid feature, advertisers only need to set their desired conversion costs or conversion goals, and the system will do the rest – delivering high-quality conversions and allowing advertisers to focus more on creativity and other important aspects of their strategy."
By automating bid management, advertisers can concentrate on refining their overall advertising strategies, driving sustained growth for their brands and businesses.
MediaGo is an intelligent advertising platform under the umbrella of Baidu Global. Leveraging Baidu's underlying AI technology and based on deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.
Learn more about MediaGo, please visit: https://www.mediago.com/ .
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