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A Tournament Full of Positives: EE Reports 82% Reduction in Online Hate This Summer
A clear shift towards positivity is a welcome trend given the findings of research conducted by EE, in partnership with YouGov, that spelled out the implications of hate, both online and offline. The impactful research found that hate had actually been getting worse in UK society - - and, most worryingly, was having a demonstrable impact on children who were shown to not only experience hate themselves - - but also likely to imitate the hate they witness with 3 .
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The "Hate. Not In My Shirt" campaign is part of EE's ongoing and longstanding commitment to combat hate through support for change and educating the nation on how to protect themselves online, be good digital citizens and role models for the next generation. This has come to life over the last four years through Hope United and the establishment of the EE LearnSmart platform to help make the online world safer for young people.
For more information on #EEProudSupporter, and to learn how to stand with fans and tackle hate in football and beyond, visit
To watch EE's campaign film with Shaun Wright-Philipps and his daughter
Raphaella Wright-Phillips , visit
Video - https://www.youtube.com/watch?v=xAyb7p1rraw
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