A Tournament Full of Positives: EE Reports 82% Reduction in Online Hate This Summer

A clear shift towards positivity is a welcome trend given the findings of research conducted by EE, in partnership with YouGov, that spelled out the implications of hate, both online and offline. The impactful research found that hate had actually been getting worse in UK society - three fifths (61%) of GB adults have personally experienced hate either in person or online in the last year, with racism (45%) and sexism (38%) being the most prevalent forms of hate witnessed - and, most worryingly, was having a demonstrable impact on children who were shown to not only experience hate themselves - nearly two fifths (37%) of kids aged 6-15 have experienced at least one form of hate - but also likely to imitate the hate they witness with 38% admitting to mimicking the toxic behaviour of adults.

LONDON, 19/07/2024 (informazione.it - comunicati stampa - spettacolo)

A clear shift towards positivity is a welcome trend given the findings of research conducted by EE, in partnership with YouGov, that spelled out the implications of hate, both online and offline. The impactful research found that hate had actually been getting worse in UK society - - and, most worryingly, was having a demonstrable impact on children who were shown to not only experience hate themselves - - but also likely to imitate the hate they witness with 3 .

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The "Hate. Not In My Shirt" campaign is part of EE's ongoing and longstanding commitment to combat hate through support for change and educating the nation on how to protect themselves online, be good digital citizens and role models for the next generation. This has come to life over the last four years through Hope United and the establishment of the EE LearnSmart platform to help make the online world safer for young people.

For more information on  #EEProudSupporter, and to learn how to stand with fans and tackle hate in football and beyond, visit

To watch EE's campaign film with Shaun Wright-Philipps and his daughter Raphaella Wright-Phillips , visit   https://youtu.be/xAyb7p1rraw

Video - https://www.youtube.com/watch?v=xAyb7p1rraw

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