Internet
MX Player Goes Big with its International Offerings - Expands its Content Portfolio by Signing a Deal with Konnect Digital
Under the deal, MX Player - which has ranked 7 in the top video streaming apps by time spent, worldwide* - will utilise DICE, Konnect's innovative digital media and entertainment marketplace solution to acquire a range of highly entertaining television Movies, TV Series, Documentaries and Kids shows, bolstering its ability to access and expediently licence a raft of international titles.
MX Player has recently launched its video OTT service in USA, Canada , Australia , New Zealand and the UK amongst other countries across the world.
" said Mansi Shrivastav, Head, Content Acquisition at MX Player.
Operating at scale in India with an advertising-led model for premium content, the platform has 175 million Monthly Active Users (MAUs) in the country with about 280 million MAUs globally.
said Konnect Digital's CEO, Sid Khemka .
The deal adds to Konnect's growing portfolio of acquisition and distribution partnerships, among them: iflix, Rajshree Entertainment, STV (Scottish TV), Euronews and Reliance Jio.
*Source: App Annie
Konnect Digital is a Media-Tech solutions company servicing the digital media & entertainment eco-system by consistently innovating to deliver simple, reliable, intelligent and scalable solutions that drive audience engagement for content partners and media channels (across VOD platforms, IPTV, CTV and other channels).
Konnect's innovative media & entertainment content marketplace - DICE - enables smart acquisition and distribution of quality content, accelerating speed to market and driving resource efficiencies for its customers.
DICE offers a wide range of diverse, high quality content from global markets and producers across all entertainment and lifestyle genres, including film, TV drama, factual, kids, education, news and sports plus many others.
https://dice.kOnnect.digital
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Offering viewers high quality, digital first content - MX Player has emerged Numero Uno as the Breakout Video Streaming App of 2019 in India and ranks 7 in the Top Video Streaming AppsBy Time Spent, worldwide according to App Annie's report titled 'State of the Mobile 2020'. With over 75 million Daily Active Users (DAUs) in India – it is the largest entertainment platform in the country, present on 1 out of every 2 smartphones. Defining "everytainment" for viewers with entertainment that suits every mood, it currently operates on an ad supported model and is a free to use app for premium content.
MX Player integrates its offline video playing capabilities with a wide library of over 150,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original originals, movies, web series, TV shows, news, audio music and games. From the stable of Times Internet (the digital venture of Times of India , India's largest media and entertainment group), MX Player has consistently ranked amongst the top 10 Android apps since 2012 and is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV.
https://www.mxplayer.in/
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pr@konnectdigital.com.