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ZEGAMA, 30,000 PEOPLE IN THE MOUNTAINS SUPPORTING THE WORLD'S BEST TRAIL RUNNERS
A unique atmosphere A unique atmosphere Imagine: 30,000 people, nearly the equivalent of a football stadium, all gathered together over a kilometre along the Sancti Spiritu climb, shouting, blowing into their vuvuzelas, singing their hearts out. This is the unique atmosphere experienced bythe 500 runners competing in Zegama, the first race in theGolden Trail Series 2022.An atmosphere that some elite runners discovered for the first time this year. "This race is incredible. The...
PR Newswire
03/06/2022
Outdoor Fitness Equipment Market to Reach $1.8 Bn, Globally, by 2030 at 4.3%…
Drivers, Restraints, and Opportunities Drivers, Restraints, and Opportunities Surge in incidence of obesity, development of new equipment to provide improved experience, and rise in trend of open gyms and fitness centers drive the growth of the global outdoor fitness equipment market. However, inclination toward acquiring in-home fitness equipment and expensive nature of outdoor equipment restrain the market growth. On the other hand, the launch of equipment that offers dual exercise...
PR Newswire
01/06/2022
KSA Fitness Equipment Market is expected to expand at a CAGR of ~18.7% on the…
Rise in Local Gyms and Fitness Clubs Rise in Local Gyms and Fitness Clubs Commercial and Private Fitness Centers in KSA The fitness industry in KSA was once dominated by the wealthy and expats, now a new wave of local gyms and dance and martial arts studios are emerging to serve a fast-rising number of young, less affluent fitness enthusiasts. It is estimated that in between 2021 and 2026E, total number of members availing fitness services will be expanding at a CAGR of 13.3%...
PR Newswire
31/05/2022
CAMILA CABELLO DELIVERS SHOW-STOPPING CARNIVAL SPECTACULAR AT THE UEFA CHAMPIONS…
The festival-themed spectacular was a celebration of togetherness featuring a vibrant mix of colour, choreography and musicians, inspired by Camila's latin heritage, and a special homage paid to the Oaxaca carnival in Mexico. The 5-minute show had viewers gripped as the hit-maker performed a melody of fan-favourites including 'Bam Bam' and 'Señorita', before rounding things off with with her single 'Don't Go Yet' which ignited a rumble of energy in the stadium just moments before kick-off…
PR Newswire
29/05/2022
Euroleague Basketball expands Web3 strategy with Interactive Video NFT's in…
For example, EuroLeague now has interactive video cards, called EuroLeague EuroReels, minted as non-fungible tokens (NFTs) to ensure the uniqueness of each item. The EuroReels capture key moments of the 2021-22 Turkish Airlines EuroLeague season and will be bundled with a set of information and statistics, making them a true collector's item. EuroReels will come in various rarities and customized cases. For example, EuroLeague now has interactive video cards, calledEuroLeague EuroReels,...
PR Newswire
26/05/2022
F1 star Daniel Ricciardo teams up with crypto exchange OKX
The partnership marries Ricciardo, who has entered his eleventh season in Formula One and second year at McLaren Racing, with OKX, both at the top of their game. Together, OKX and Ricciardo will supercharge the fan experience through a myriad of activities. This will include a global campaign, supported by Ricciardo educating fans on cryptocurrency trading, as well as collaborating with designers from underrepresented communities to create a special edition racing helmet which will be worn…
PR Newswire
26/05/2022
The two-time Wimbledon champion Petra Kvitova is the new face of Flashscore -…
"I have been following sports since I was a little girl, so I know that cricket is the most popular sport in India. But among Indian Flashscore users, tennis is the most popular, which makes me very happy. It's great that the success of Leander Paes or Sania Mirza has aroused interest in my favorite sport in such a big country," says the former world #2 Petra Kvitova. "I have been following sports since I was a little girl, so I know that cricket is the most popular sport inIndia…
PR Newswire
26/05/2022
FIBA Global Partner TCL elevates women's basketball with the 'Break & Believe'…
FIBA Secretary General Andreas Zagklis said: "We are excited to work alongside our Global Partner TCL and launch this important project with them. We have placed a strong emphasis on Women in Basketball, one of our current strategic priorities for global basketball, with one of the goals to increase female players' participation. Initiatives like this are vital in helping to achieve this." FIBA Secretary GeneralAndreas Zagklissaid: "We are excited to work alongside our Global…
PR Newswire
25/05/2022
Eksab Is Named Egyptian Premier League (EPL) Official Sponsor in a First-Ever…
"Football is the most searched topic in Egypt, and Egypt makes up more than a third of the Arabic-speaking world," said Aly Mahmoud, Co-Founder and CEO, Eksab. "Moreso, viewership of the EPL is over 50% higher than international leagues. This partnership is the first-ever in the region and in the industry. We are very honored to partner with the leading organization in Egyptian football." "Football is the most searched topic inEgypt, andEgyptmakes up more than a third of…
PR Newswire
25/05/2022
Strava's Global Community Continues Strong Growth Surpassing 100M Registered…
SAN FRANCISCO, May 24, 2022 /PRNewswire/ -- Strava, the leading social platform for athletes and the largest sports community in the world, today announced that more than 100 million athletes have joined the platform. The number of Strava athletes has grown tremendously, doubling in size in just the last two years. SAN FRANCISCO,May 24, 2022/PRNewswire/ -- Strava, the leading social platform for athletes and the largest sports community in the world, today announced that more than 100...
PR Newswire
24/05/2022
ASICS PROVES THE UPLIFTING POWER OF TENNIS TO RELIEVE STRESS AND IMPROVE MENTAL…
The Uplift Court itself was inspired by recent research which identified 65% of Parisians felt stressed, with the biggest stresses cited including: traffic (61%), air pollution (56%), public transport (48%), lack of parking spaces (42%) and work (39%). These stress points came to life as targets on a dedicated 'stress wall', giving Parisians the opportunity to "play their stress away" with tennis in a live experiment. The Uplift Court itself was inspired by recent research which…
PR Newswire
24/05/2022
Two-time Wimbledon champion Petra Kvitová unveils her new role as ambassador of…
"Two of the greatest moments of my career so far have been in front of the fans at Wimbledon, that is why I have a special relationship with this place. If everything goes well, I will see you there again this summer," says Petra Kvitová. "And those who can't make it to SW19 can have a perfect overview of what's going on thanks to the Flashscore app. I'm a big sports fan myself and I follow all the tennis or football results there." said the two-time Wimbledon champion…
PR Newswire
23/05/2022
LAYS® AND GATORADE® CHANGE THE GAME AHEAD OF UEFA WOMEN'S CHAMPIONS LEAGUE FINAL…
Gatorade will immediately put the freshly laid pitch to good use as it kicks off the national Italian final of the all-women's Gatorade 5v5 tournament - which for the first time coincides with PepsiCo's wider sponsorship of the UEFA Women's Champions League final. Both the Lay's RePlay pitch program and the eagerly awaited return of the 5v5 tournament cement the brands' commitment to supporting young athletes and driving positive change in local communities through the power of sport…
PR Newswire
20/05/2022
Kia and Rafa Nadal launch 'Kia Clubhouse' initiative to inspire next generation…
On arrival, the children were presented with a welcome pack that includes tennis equipment from Babolat as a special keepsake to empower a lifelong love for the game. Rafa Nadal made a surprise appearance to personally welcome the children and share what inspired him to play the game. On arrival, the children were presented with a welcome pack that includes tennis equipment from Babolat as a special keepsake to empower a lifelong love for the game.Rafa Nadalmade a surprise appearance to...
PR Newswire
20/05/2022
Demand for Products for Family Protection Drives North America Self Defense…
American Rebel Holdings, Inc. (NASDAQ: AREB) BREAKING NEWS: American Rebel to Exhibit at the 151st NRA Annual Meetings and Exhibits May 27 – 29 in Houston, TX - American Rebel Will Introduce Two New Product Lines in their Exhibit Booth #1630 - American Rebel – America's Patriotic Brand will exhibit at the NRA Annual Meetings and Exhibits May 27 – 29 in Houston, TX, at the George R. Brown Convention Center. American Rebel Holdings, Inc. (NASDAQ: AREB) BREAKING NEWS : American Rebel to...
PR Newswire
19/05/2022
Zone7 Expands Service To Liverpool FC
Liverpool FC has been using Zone7's technology since the start of the 2021/2022 season. The platform analyzes comprehensive player information, including in-game and training data, as well as biometric, strength, sleep, and stress levels to create injury risk signals and practical intervention methods that aim to improve athlete performance while lowering injury incident rates. Liverpool FC has been using Zone7's technology since the start of the 2021/2022 season. The platform analyzes...
PR Newswire
18/05/2022
Fluid X Introduces Aqua Bags: The At Home Weight Training for All Fitness Levels
Fluid X is one of the first companies to design this product for the mass market. With the introduction of the Boba: a ball-shaped aqua bag, anyone from yogis to seniors can workout with weights in a fun and effective way. Because of the unstable water weight, even just picking up an aqua bag engages the core without trying. Fluid X is one of the first companies to design this product for the mass market. With the introduction of the Boba: a ball-shaped aqua bag, anyone from yogis to...
PR Newswire
17/05/2022
ARMORI STEELE for Crypto Payments of High-End Racing Memorabilia
Olivier Benloulou, the renowned owner of OB Prestige Auto is a co-founder and president at Dello. Olivier and his innovative FinTech team are helping push the secure and mainstream adoption of crypto payments not only in Canada, but on an international level. "For the first time last month, we sold a Lamborghini and accepted the payment in full, all in crypto," Olivier stated recently. "Through this new union of ARMORI STEELE and Dello, car racing enthusiasts and crypto holders…
PR Newswire
17/05/2022
Parineeti Chopra Teams Up with PADI to Create Ocean Change
Chopra, who has always loved the ocean, experienced the magic beneath the surface in 2013 when she took her first breath underwater in Bali. As soon as she surfaced from that dive, she was hooked - and protecting the ocean became very personal for her, receiving her PADI Open Water Diver certification later that year in Palau. Since then she has inspired others around the world–from her family and friends to fans in India– to try scuba diving so they can join her in seeking adventure and saving…
PR Newswire
17/05/2022
THE GOLDEN TRAIL WORLD SERIES AIMS TO PUT TRAIL RUNNING ON TV!
Trail running has experienced a spectacular rise in popularity over the last fifteen years. So spectacular that the sport has witnessed the development of many private circuits across the world. Between the short and the ultra distances, the national and the private circuits, it was tricky to know what was what for a while. "Nobody understood who was doing what exactly, and more importantly, the athletes' level of performance became diluted across all the different circuits, which prevented…
PR Newswire
17/05/2022
Raising the Bar for Wearable Fitness
Running is one of the most popular activities tracked by motion sensors in watches. They are used to keep track of the distance and speed covered by a runner, complemented by some with heart rate data to show calorie burn and effort level. Running is one of the most popular activities tracked by motion sensors in watches. They are used to keep track of the distance and speed covered by a runner, complemented by some with heart rate data to show calorie burn and effort level. Whilst these...
PR Newswire
16/05/2022
STATS PERFORM ENTERS PARTNERSHIP AGREEMENT WITH ATMOSPHERE
Atmosphere Sports brings sports fans the latest breaking news, stories, live scores, highlights, and betting lines, as well as the conversations and content on social media that dominates the daily sports news cycle. Designed to serve as both a business's primary entertainment and the ideal second screen experience, the channel can play alongside a broadcast, allowing viewers to focus on the game instead of checking their phones for breaking news, insights and data. Stats Perform will provide…
PR Newswire
12/05/2022
KNIGHT RIDERS ACQUIRES ABU DHABI FRANCHISE IN THE NEW T20 LEAGUE IN UAE
This investment by the Knight Riders Group, which is led by Bollywood superstar, Shah Rukh Khan, along with Juhi Chawla & her husband Jay Mehta, will establish their 4th T20 franchise around the world in IPL, CPL, MLC and now in UAE's T20 league. This investment by the Knight Riders Group, which is led by Bollywood superstar, Shah Rukh Khan, along withJuhi Chawla& her husbandJay Mehta, will establish their 4 th T20 franchise around the world in IPL, CPL, MLC and now in UAE's T20…
PR Newswire
12/05/2022
BT GROUP AND WARNER BROS. DISCOVERY AGREE TO FORM NEW PREMIUM SPORTS JOINT…
Those customers who access BT Sport through BT directly, and the majority of BT TV customers, are set to receive discovery+, the non-fiction entertainment streaming service which is home to Eurosport's live and on-demand streaming offer in the UK & Ireland, as part of existing subscriptions. Those customers who access BT Sport through BT directly, and the majority of BT TV customers, are set to receive discovery+, the non-fiction entertainment streaming service which is home to…
PR Newswire
12/05/2022
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