XCMG Machinery Ranks 63rd in China's Most Valuable Brands 2024, Leads Construction Equipment Industry for 11th Year

Dr. Steve Woolgar, Chairman of the Academic Committee of World Brand Lab and Emeritus Professor of Marketing at University of Oxford, said, "Over the past 20 years, I have witnessed the remarkable rise of Chinese brands, some of which have already had a strong global influence."

XCMG Machinery exemplifies this trend with operations extending to over 190 countries and regions along the Belt and Road initiative routes. The company boasts more than six million followers on social media, showcasing a dynamic branding style frequently featured at major international events.

The World Brand Lab assesses brand loyalty through the use of iTrust Rating's evaluation data. It gauges brand leadership, notably in ESG (Environmental, Social, and Governance) aspects, by referencing the ESG database of SuperFinance. Furthermore, it leverages carbon emission evaluations by Carboncare International to push for the implementation of a "carbon emission score" label on brands.

In terms of sustainability measures taken by XCMG Machinery as part of their commitment to environmental stewardship:

To further promote sustainable business practices globally, XCMG released its Environmental Social Governance Report for 2023.

Where more detailed information can be learned at https://www.xcmgglobal.com/.

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