Fast-growing Copenhagen Fashion-tech Startup "Son of a Tailor" Finally Comes to the UK

The startup that has taken Scandinavia by storm has finally launched in the UK. Son of a Tailor has the simple-yet-ambitious aspiration to make the best T-Shirt in the world, and is already making headway, being the very first brand globally to offer perfectly sized T-shirts by using a unique algorithm they've developed: "Typically, other brands only have five sizes available in stores - five sizes are supposed to cater for seven billion different people. This sounded crazy to us, so we built an algorithm and a supply-chain that lets us create a size just for you". What makes Son of a Tailor even more unique is not only that the brand is built on the principles of expert craftsmanship, and simple Danish design, but also on totally sustainable production methods, "Our T-Shirts are made to order, meaning we have no stock of unsold T-Shirts and therefore significantly less waste than with standard mass production methods."

Son of a Tailor formed in 2015 after CEO & Founder Jess Fleischer, previously an engineer and consultant, grew tired of poorly fitting clothing that didn't lend itself to his demanding lifestyle; "Whenever I bought T-shirts I just felt the product was broken. I could not grasp why a 'modern-man' essential could be so ill-fitted. With my, somewhat unique, background in Lean Manufacturing and eCommerce, I found there were so many reasons to discard mass-production methods and completely change how T-shirts are made. Both from an economic, quality, and sustainability angle."

Son of a Tailor's uniquely efficient business model and scalability is what caught the attention of savvy investors, like ex-Pandora EVP Thomas Ryge Mikkelsen, who sees the power and potential of Son of a Tailor's technology and concept; "The industry needs this - anyone who has experience in eCommerce will agree: the inefficiencies are huge, and quality & customer-centricity is rarely a focus. A company that tackles these problems head-on, while having a desirable consumer product, is hard to come by - that's why I'm confident that what the Son of a Tailor team are doing will really change things"

Already garnering attention from the London tech-scene, the Copenhagen-based team feel that the time to make the UK a focus is now; "It's become extremely clear to us that there's a huge appetite for what we're doing in the UK, so we're excited to serve new customers and bring them a product that's as unique as they are"

Images are available here

Son of a Tailor products are available here, and shipping to the UK is free.