TopSyl: your personalised communication in a can

Give your cans the visibility they deserve: discover new packaging solutions with customised communication for soft drinks, beers, mineral waters and other beverages

In an increasingly hectic and busy world, product differentiation through communication is the most important thing companies can do to increase consumer interest and loyalty to their brand. We live in a phase of advertising oversaturation, where there is less and less interest in invasive promotional messages. In fact, today's consumers are no longer willing to take everything they are offered for granted as they did a while ago: today's consumers are informed and know what they want, which makes them willing to accept messages that are less and less aggressive and repetitive. And the innovative patent filed by Ecocap's is precisely the result of this attention to new consumer needs, defining a new standard for can packaging focused on personalised communication.

Personalised communication in cans: today the revolution in corporate communication rhymes with TopSyl
A complete, ready-to-use system that can be applied to all types of canned beverages, TopSyl is a seal that is placed on the can opening and, thanks to its unique technology, is a tool that is more than a protection. A worldwide patent registered by Ecocap's, founded in 2003 in Bologna, as an integral part of the Cassoli Group of Companies, TopSyl is a practical and functional system that protects all aluminium cans and gives them new visibility. In its simplicity, TopSyl is the ally of all companies that want to spread personalised communication on soft drink cans aimed at the offline market.

TopSyl consists of a thin, heat-sealed protection that can be applied to any type or format of beverage without the use of glue. But not only, since TopSyl offers important communication and marketing opportunities, but also guarantees of hygiene and safety, with a strong focus on sustainability and environmental protection.

Sustainable and customisable can packaging: Ecocap's and Topsyl's challenge
 The Proposal for a Regulation of the European Parliament and of the European Council on packaging and packaging waste, amending Regulation (EU) 2019/1020 and Directive (EU) 2019/904 and repealing Directive 94/62/EC, aims to reduce packaging waste by 15% per capita per Member State by 2040, compared to 2018 values. The target is to be achieved in steps ranging from 5% by 2030 to 10% by 2035.

By 2030, according to the regulation, all packaging must be fully recyclable, while all clearly unnecessary forms of packaging will be banned. According to the EU Commissioners, these measures will reduce greenhouse gas emissions from packaging to 43 million tonnes by 2030 compared to the 66 million tonnes expected without further action. In concert, water consumption would also benefit from savings of 1.1 million cubic metres and the costs of environmental damage would be reduced by EUR 6.4 billion.

The answer to this issue offered by Ecocap's and Topsyl is a sustainable and green can packaging that fits perfectly into the new guidelines, giving companies producing soft drinks, beers, mineral water and other drinks in cans the opportunity to make a commercial turnaround that benefits the environment and the consumer, who is increasingly aware of how important it is to protect the planet that hosts us. Environmental sustainability has always been at the heart of Ecocap's mission. Ecocap's is committed every day to creating and introducing cutting-edge solutions that guarantee maximum performance with less environmental impact, promoting the use of sustainable packaging for cans. Ecocap's packaging machines and the patented Topsyl system enable beverage producers to protect and personalise their canned beverages in a green and responsible manner.

Packaging for cans with personalised communication: why choose TopSyl

The high flexibility and production capacity of Ecocap's cans packaging machines, which can work on small, medium and large size productions, allows TopSyl to be grafted directly onto the cans at the packaging stage. The can packaging machines supplied by Ecocap's can be used as a supplement to or to close down production lines already in operation, and can also be perfectly integrated in plants with several machines in parallel, allowing 75,000 applications of TopSyl per hour. Speed of application, concern for sustainability and the environment, but also a valuable marketing lever for canning companies, with an estimated 30% increase in sales within 12 months.

An advertising promotion vehicle, by applying your customised communication directly onto the can, TopSyl adds quality by differentiating you from your competitors. Let's think about it!