Allbirds asks customers to Pay it to the Planet, raising prices on Black Friday to combat Climate Change

This Black Friday, all prices across Allbirds's entire collection will increase by £1 and be matched by £1 from Allbirds, with the additional proceeds going directly to Fridays For Future, the youth-led international climate movement founded by climate activist Greta Thunberg. Allbirds's classic Runner style will be marked up from £95 to £96 and the TrinoXOTM Tee will increase from £45 to £46. This Black Friday, all prices across Allbirds's entire collection will increase by £1 and be matched...

SAN FRANCISCO, 13/11/2020 (informazione.it - comunicati stampa - moda)

This Black Friday, all prices across Allbirds's entire collection will increase by £1 and be matched by £1 from Allbirds, with the additional proceeds going directly to Fridays For Future, the youth-led international climate movement founded by climate activist Greta Thunberg. Allbirds's classic Runner style will be marked up from £95 to £96 and the TrinoXO^TM Tee will increase from £45 to £46.

As a certified B Corp, Allbirds believes that business can be a force for good and balancing purpose with profit is the future of commerce. To successfully tackle climate change, we need to collectively reduce our carbon impact and protect the earth's resources. With a little more consciousness around how we consume, we can all tread lighter on the planet.