Suning.com Released 2019 Financial Report with the Establishment of Full-Scenario Retail

Furthermore, the strategy of full-category was productive for Suning.com in 2019. General merchandise steadily increased by 115.44% year-on-year, rising to the second place of total revenue, following home appliance category. The full-category and omni-channel mode attracted more consumers based on more home-delivery business, which helped the company to improve consumers' shopping experience and strengthen consumers' activities and brand loyalty.

It's worth mentioning that Carrefour China has steadily improved its operating efficiency. According to preview of Suning.com Q1 financial result, Carrefour China has achieved two consecutive quarterly profits and the home-delivery service has gained a prominent performance, accounting for 10% of total Carrefour sales in March. With the gradual transformation of Carrefour stores, Suning.com has built a comprehensive FMCG supply chain with the store-warehouse integration between Suning Convenience Stores and Carrefour. Through this mode, Suning.com can realize a quick replenishment for stores and for home-delivery, by full-scenario, real-time and low-cost.

In terms of logistics infrastructure, by the end of 2019, Suning Logistics has 25,881 delivery outlets and the total area of warehousing and related support facilities for Suning Logistics was 12.1 million square meters. In 2019, Suning Logistics focused on the construction of advanced infrastructure network and the openness of warehouse delivery business to enhance socialized and customized supply chain system through advantages of low-cost, real-time and diverse economic delivery capabilities.

The formation and full integration of all-scenario retail are injecting new motivation into Suning's advance development. Under the huge pressure of pandemic, the innovative exploration of Suning.com in the full-scenarios operation has achieved outstanding results. Suning.com focused on user's socialization, community and content-oriented consumption features, constantly tried innovative business formats such as social e-commerce, home-delivery business, and live streaming to improve operation performance from multi-points, demonstrating extremely strong pressure-bearing capacity and synergy of multiple business segments.