Social Shopping Network Asaan Launches in UAE and Saudi Arabia

A year after its launch, social shopping platform, Asaan is entering UAE and Saudi Arabia. Asaan allows users to save when they shop. It also pays them when their shopping recommendations are used by their friends. Users can therefore gain cashback on their shopping and earn commissions as influencers when other users buy their recommended products.

The two countries make up about 80% of the social media users in the Gulf. Asaan wants to tap into this digital social engagement in the region and its growing e-commerce sector. Both countries will see their online sales surge to more than $10 billion in the next few years. This growth has already seen Amazon purchase Souq.com and new entrants like Noon.com launch to compete with established players like Namshi.com and Wadi.com.

"E-commerce is usually a very solitary experience. People spend a lot of time searching for discounts and offers online. Typically, an online buyer will search for a Namshi coupon code or Souq coupon code to save. This creates a value proposition problem for online shopping. Users define their online shopping experience by how much cheaper they bought something on Namshi than say Souq, or the other way around. But this is not how our bazars or souqs traditionally are. In these places shopping is a very social activity," said Bhupinder Tomar, Founder and CEO of Asaan.

"Increase in the use of social media is changing e-commerce. People want to know what other people are buying or discuss what they've bought themselves with their friends and family. At Asaan, we were inspired by this 'Social Commerce' trend to build a social network that brings both conversation and social interaction to online shopping. On Asaan, users recommend products and services - ranging from clothes, shoes, cosmetics, electronics, furniture and travel. In addition, buyers can select from a wide range of discounted goods and services from all the top Gulf online retailers like Souq, Namshi, Wadi, Noon, Elabelz and Ounass," added Bhupinder Tomar.

About Asaan: 

Asaan was founded by Bhupinder Tomar and Aashish Sehgal, and is based in India. For more, visit http://www.asaan.com or download the mobile app on Google Play Store or on Apple App Store.

Media Contact:
Gaurav Pandey
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