Ben Sherman and Team GB Reveal Official Ceremony Wear for Beijing 2022 Olympic Winter Games

The athlete's Opening Ceremony attire has a luxurious deep roll-neck cream sweater featuring a bold and colourful deconstructed union jack flag. The knitwear is paired with navy mini-dogtooth print trousers and a warm, heavy, classic quilted peacoat in true navy with GREAT BRITAIN in reflective lettering on the back. The outfit includes a matching GREAT BRITAIN bobble-hat and scarf set with lug sole Chelsea boots to finish the look.

The Closing Ceremony uniform features a blue crew neck checked sweater paired with the mini-dogtooth print trouser and an all-over repeated logo bobble-hat. The limited-edition knits feature the official Team GB badge and Olympic rings on the chest. 

Tim Reid, Senior Vice President, Fashion and Lifestyle for Ben Sherman, commented, "We are thrilled to support Team GB with another stylish athlete collection for the upcoming Olympic Winter Games. The partnership between Ben Sherman and Team GB has supported athletes from Great Britain and Northern Ireland, and we're pleased to continue our support as they go for gold in Beijing."

British Olympic Association CEO Andy Anson said: "We are very excited to partner with Ben Sherman once again on the launch of the Beijing 2022 ceremony wear following the delivery of the hugely successful Tokyo designs. The clothes embody the key symbols that form Team GB's identity, most notably the British flag, alongside the proud history and heritage of Ben Sherman. Katie and Joel were great ambassadors for the shoot and loved the products. We have no doubt the team going to Beijing will wear it with great pride."

The partnership for Beijing is the second time Ben Sherman has worked with Team GB this year, previously providing the official kit for the delayed Tokyo 2020 Olympic Games. The Beijing 2022 Olympic Winter Games Opening Ceremony will occur on February 4 2022, with the Closing Ceremony on February 20, 2022. 

NOTES TO EDITORS: 

Ben Sherman is an Official Supporter of Team GB; the brand has launched the 2nd lifestyle retail apparel collection and provided the Opening and Closing Ceremony uniforms for Team GB delegates attending the upcoming Beijing 2022 Olympic Games. The brand also previously dressed the BOA delegation that participated in Tokyo's summer Olympic Games.

The Team GB x Ben Sherman retail capsule collection is available on the Ben Sherman and Team GB website. 

The athletes will wear their winter uniforms at the Opening and Closing Ceremony in Beijing, China, in February 2022. 

ABOUT BEN SHERMAN 

Ben Sherman was a legend in his own right. He was often described as always embracing the new and the different, and he constantly searched for the very best. Born Arthur Benjamin Sugarman, he began his career making shirts for other designers; it wasn't long before his creative flair took over, and he started designing his own shirts. By 1963 Ben Sherman was ready to launch his own clothing line. For decades the iconic Ben Sherman shirt and brand has been adopted by almost every seminal youth culture and style movement; it is revered and worn by today's style leaders. A global lifestyle brand, Ben Sherman and the original Oxford shirt still remain a modern icon; there is simply nothing quite like an original Ben Sherman shirt.

www.bensherman.com

ABOUT MARQUEE BRANDS 

Marquee Brands is a brand acquisition, management and development company. Sponsored by Neuberger Berman Private Equity, a business of Neuberger Berman, one of the world's leading employee-owned investment managers, Marquee Brands targets high-quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channels, geography and product category while preserving the brand heritage and enhancing the ultimate consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, product partners and manufacturers through engaging, impactful marketing and strategic planning. www.marqueebrands.com

ABOUT BRITISH OLYMPIC ASSOCIATION 

 The British Olympic Association (BOA) is the National Olympic Committee for Great Britain and Northern Ireland. Its mission is to develop, promote and protect the Olympic Movement in our territory in accordance with the Olympic Charter. The BOA achieves this through: 

https://www.teamgb.com

For all press enquires: Monet Aluko, 02072546517, [email protected]

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