British Singles Trapped in Casual Dating Cycles, New Research by eharmony Finds

With no universal manual to love -- it seems many of us are struggling in our search for 'the one' this summer and are falling into a cycle of casual dating.

New research from the experts at online dating platform eharmony reveals that 15% of the newly-single population take just a week to get back into 'the dating game' and many Britons believe that quantity is the key to love – with over a third (39%) thinking the more dates they go on, the more chance they have of finding the one.

These actions, as well as other traits discovered by the research, have led eharmony to dub the pattern of behaviours the casual dating cycle, which lead singles to find themselves stuck in a cycle of never-ending and unsatisfying dates; or, put more simply, 'spinning'. Dr Linda, renowned psychologist and bestselling author with over 17 years' experience, has broken this cycle down into six stages to help frustrated romantics identify where they might be going wrong this summer:

Rachael Lloyd, eharmony spokesperson, comments: "While in the short-term picking someone purely on physical attraction might seem exciting, our research shows that selecting a partner based primarily on looks and superficial traits tends to lead to disappointment. It also tends to spur casual dating cycles as people spin between options.

"At eharmony we take finding love seriously, bringing singles into a community of like-minded people. We match them using an intelligent compatibility according to core values and personality traits which are highly predictive of happy, enduring relationships – helping our users enjoy a long and lasting intimacy that, hopefully, goes well beyond the summer!"

About eharmony.co.uk

eharmony launched in the UK in 2008 with a clear vision: to create more lasting love in the world. The experts at eharmony use an intelligent compatibility matching system (CMS) to match singles, according to 18 bespoke dimensions of compatibility. These are powerful indicators of relationship satisfaction. Today eharmony, fondly know as 'the brains behind the butterflies', proudly serves a like-minded community of 60 million members globally and has amassed 5 million registered users in Britain. Find out more at http://www.eharmony.co.uk/tour.

Sam Postlethwaite, [email protected], +44(0)20-3327-4091