Colombia Will Showcase at FITUR 2024 Why it is The Country of Beauty

Carmen Caballero, President of ProColombia, emphasizes, "These historic visitor figures make us feel the increasing support and interest from people and the industry. At ProColombia, we see tourism as a great vehicle for the growth and development of the country's regions. We aim to attract tourism that benefits travelers, travel companies, the environment, and the community, in line with President Petro's mandate for internationalization to contribute to greater economic, social, and environmental justice in the territories."

The tourism sector in Colombia is achieving historic figures. According to ForwardKeys, the consulting firm that presented its annual Global Travel Trends report at WTM, Colombia ranks second in the global recovery ranking, just behind the Dominican Republic, in terms of international arrivals worldwide

The Ministry of Commerce, Industry, and Tourism, through ProColombia, has launched the documentary series Finding encanto, honored with the prestigious Dolphin at the 14th edition of the Cannes Corporate Media & TV Awards.

In 2022, Colombia welcomed 4.6 million international travelers, marking its best year for the market, surpassing 2019 figures by 1.7%. From January to August 2023, the country recorded over 3.7 million non-resident visitors, representing a remarkable 31% growth compared to the same period in 2022. Spain stands out as the main source of tourists from Europe.

Confidence in Colombia from airlines and destinations is evident in the implementation of new air routes. In 2023, announcements have been made for the opening of 21 new routes, including the new Zurich-Bogotá and Cartagena route by Edelweiss Air, as well as the Bogotá-Madrid route by Latam Airlines, scheduled for the summer of 2024.

Video - https://www.youtube.com/watch?v=F9Zr31eEaR4

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