Erotic Lingerie Market to Garner $32.00 Bn, Globally, by 2028 at 5.6% CAGR: AMR

Drivers, restraints, and opportunities

Rise in influence of dynamic fashion trends, increase in growth of the online retail platform, and advent of tattooed erotic lingerie products drive the growth of the global erotic lingerie market. However, high cost and prevalence of dermatological conditions among erotic lingerie wearers hinder the market growth. On the contrary, availability of variety of erotic lingerie products and introduction of new materialsare expected to open lucrative opportunities for the market players in the future.

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Covid-19 scenario:

The shapewear segment to manifest the highest CAGR through 2028

By product type, the bra segment held the lion's share in 2020, accounting for more than two-fifths of the global erotic lingerie market, due tonon-wired and padded bras offer more flexibility and elasticity of band and straps offer enhanced support to breasts. However, the shapewear segment is expected to register the highest CAGR of 5.9% during the forecast period, ashigh traction in demand for shapewear as it helps in getting instantly feminine silhouette by shaping the bust, waist, hips, and thighs.

The e-commerce segment held the lion's share

By distribution channel, the supermarkets/hypermarketssegment dominated the global erotic lingerie market in 2020, contributing to more than one-fourth of the market. However, the e-commerce segment is projected to portray the highest CAGR of 6.7% during the forecast period, due to rigorous online marketing, availability of detailed information, and free home delivery offered by e-commerce platforms.

Asia-Pacific, followed by North America held the largest share

By region, the global erotic lingerie market across Asia-Pacific, followed by North America, held the lion's share in 2020, accounting for nearly two-fifths of the market. In addition, the region is estimated to register the highest CAGR of 6.5% during the forecast period, due to increase in fashion consciousness among consumers.

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Key market players

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