RAPALA PRODUCTS WIN INTERNATIONAL AWARDS

New York, 19/06/2014 (informazione.it - comunicati stampa - arte e cultura)

Rapala VMC Corporation

Press Release

June 19, 2014 at 2:00 p.m.

Rapala PRODUCTS WIN INTERNATIONAL AWARDS

  

Rapala's Interface Rain Suit has been honored with the Best New Fishing Clothing Award and Rapala Group's Dynamite Baits Floating & Sinking Trout Nuggets won the Best Soft Dough/Natural Hook Bait Award at the 2014 European Fishing Tackle Trade Exhibition (EFTTEX), Europe's largest and most important international fishing tackle trade show, held in Brussels on June 12th-14th.

 

Rapala Group's other brands were also recognized in the Best New Product Awards. Storm Gomoku Bottom was commended as Runner Up in the Best New Hard Lure category. Sufix Super 21 was named Runner Up in the Best New Monofilament Line category and Sufix Performance Pro 8 was a Runner Up in the Best New Braided Line category.

 

Trade show's Best New Product Awards are highly valued in the industry. Rapala is proud of these recognitions as they are a true testament to Rapala's long-term commitment to product development and premium quality.

 

For further information:

 

Teemu Mäkelä

Marketing Director

Rapala VMC Corporation

[email protected]

tel. +358 (0) 9 7562 5413

 

Distribution: Main Media

 

Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with net sales of EUR 287 million in 2013, employs some 2 500 people in 39 countries. Rapala VMC Corporation's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.

 

Copyright GlobeNewswire

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