The 2024 Pomegranate Industry Development Conference held in Zaozhuang City, Shandong Province -- Pomegranate Industry Shows New Vitality

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Zaozhuang is renowned as the "Hometown of Pomegranates in China," with pomegranates serving as a distinctive and influential agricultural brand as well as a city hallmark. In recent years, the pomegranate industry in Zaozhuang has reached new heights and demonstrated fresh vigor and vitality.

Currently, Zaozhuang boasts over 100 products in the deep processing domain of pomegranates, encompassing series such as food, beverages, health supplements, cosmetics, and handicrafts, making it one of the most significant pomegranate deep processing industrial clusters in China.

The total area for pomegranate cultivation in the city has reached 120,000 mu, with an annual yield exceeding 120 million catties. The market entities involved in pomegranate cultivation, processing, and sales have grown to 118.

Over 500 enterprises and cooperatives are engaged in the pomegranate bonsai industry, generating an annual output value of nearly 600 million yuan.

Locally, more than 20 pomegranate-themed cultural and creative products have been developed, enriching the cultural significance of pomegranates. In 2023, the total output value of the pomegranate industry chain in Zaozhuang approached 4 billion yuan, solidifying the pomegranate's status as a genuine "fruit of wealth" in the region.

Source: Cyberspace Affairs Office of the CPC Zaozhuang Municipal Committee