'Full-Scenario Retail' Approach Boosts Suning.com 818 Shopping Festival

Highlights of Suning.com's 818 Shopping Festival include:

The Suning smart retail strategy focuses on a future of retail that leverages advancements in new technology and merges different buying scenarios to create innovative online-to-offline experiences for consumers, creating a 'full-scenario' retail ecosystem for customers to shop easier anywhere and at any time.

With the impetus of the 'full-scenario' retail approach behind it, this year's 818 festival has demonstrated greater vitality than ever before. With full-scenarios, all-categories, full customer coverage, industry-wide linkage, and continuous efforts around social, content + e-commerce, Suning.com has demonstrated leap-forward innovation in online and offline retail.

About Suning

Founded in 1990, Suning is one of the leading commercial enterprises in China with two public companies in China and Japan. In 2018, Suning Holdings ranked second among the top 500 non-state owned enterprises in China with annual revenues of 80.85 billion USD (557.9 billion RMB). With the mission of "Leading the Ecosystem across Industries by Creating Elite Quality of Life for All", Suning has strengthened and expanded its core business through eight vertical industries: Suning.com, Logistics, Financial Services, Technology, Real Estate, Sports, Media & Entertainment, and Investment. Suning.com is listed on the 2019 Fortune Global 500. For more information see www.suningholdings.com