HUAWEI Themes collaborates with HIPA: turning photography into digital masterpieces and bringing a new world of unique and exclusive art to your pocket

Now, HUAWEI Themes, in partnership with the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), brings an entire universe of award-winning photography to all HUAWEI smartphones, tablets, and smartwatches through a new, exclusive series of Themes Collections. The new collections fall into 12 separate thematic categories: Love of the Earth, Happiness, Beauty of light and others. Every collection has been meticulously curated to include the most artistic and inspiring photographs from the HIPA competition over the years.

HIPA is a prestigious international photography award established in Dubai in order to encourage and spread the culture of photography both regionally and internationally. The Award is open to all talented photographers across the globe, and it additionally promotes national talent, which will in turn attract international art and cultural attention. What's more, the Award highlights how Dubai is rapidly developing into one of the most artistically conscious and established cities in the world.

Through this collaboration, HIPA enabled HUAWEI Themes with a free access to their 12 annual books to select the pictures and adapt them into HUAWEI Themes and Watch Faces. By doing so, HUAWEI Themes helped HIPA increase the exposure and awareness on the inspiring stories behind each of these photos. The first HUAWEI Themes Collection in collaboration with HIPA has just been released, covering the "Love of the Earth" thematic category. Users of HUAWEI devices have the opportunity to delve into a selection of breathtaking, award-winning photographs portraying our planet in its wilderness and uniqueness. Each week, HUAWEI Themes and HIPA will be launching new Theme Collections brimming with creativity, originality, and imagination.

"We are delighted to introduce the new HUAWEI Themes Collections, which are centered on award-winning HIPA photographs and have been created to place artistic creativity in the hands of the users of our extensive range of mobile devices," said Mr. William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation. "Huawei actively supports Dubai's visionary leadership's commitment to encouraging and advancing art, culture, and innovation, and we are confident that these new Themes Collections will help spread the culture of photography and the work of photographers across the world."

Secretary General of HIPA, Ali Khalifa Bin Thalith Al Humairi, said: We have collaborated with Huawei Themes to create a new style that inspires creative individuals to capture moments of boundless joy. The diverse range of features and ideas incorporated in this collection provides audiences with an array of styles to suit all preferences. Carefully curated, the Huawei Themes collection of images possesses the ability to inspire photographers, aesthetes and visual artists to take a qualitative leap in their artistic pursuits.

HUAWEI Themes turns HUAWEI smartphones, tablets, and smartwatches into a bold expression of self-identity via an endless array of themes, fonts, watch faces, Always-on Display (AOD) options, wallpapers, and ringtones. Whether sportive, casual, smart-chic, or elegant, HUAWEI Themes ensures that your style and personality will be reflected on your HUAWEI mobile devices. Simply open the HUAWEI Themes app to access a fascinating universe of personalization and artistic exploration.

About Huawei Mobile Services (HMS)

Huawei Mobile Services (HMS) is a part of Huawei Consumer Business Group, which aims to provide a complete, all-scenario mobile ecosystem to Huawei device users. HMS users can enjoy official services such as AppGallery, Mobile Cloud, Themes, Video, Petal Search, Petal Maps and more which come along with EMUI. HMS covers users in over 170 countries and regions, serving as an ultimate and premium smart living experience to benefit every user. As the era of a fully connected world has arrived, HMS continues evolving to provide an optimised mobile experience and fulfil the commitment to bring the world closer.

Visit huaweimobileservices.com for more information on HMS.

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