Snapchat Writes a Report on Jazeera Paints

Omar Mohsen, digital marketing manager at Jazeera Paints, states, "This innovative method has increased the company's website traffic at jazeerapaints.com and brought many customers to our showrooms. The enthusiastic responses from Snapchat users proved the campaign's massive success!" The numbers support Mr. Mohsen's statement. According to a Snapchat report, the campaign had generated 44% increase in new visitors, uplifted 47% in offline product sales, and reached about 1.1M of Snapchat users. Mr. Mohsen says, "through this campaign, we discovered a potential younger target group that is completely new to the Jazeera Paints."

Beside the campaign's success, the partnership with Snapchat was one of a kind, particularly in the paint industry. Jazeera Paints' Color Trend has become an annual event with a larger audience each year. Partnering with Snapchat in 2021 has undoubtedly been a big jump for such a campaign as a larger audience is now looking forward to the Color Trend in 2022 by Jazeera Paints.

Riyadh, Saudi Arabia 
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About Jazeera Paints 
Founded in Riyadh, Saudi Arabia in 1979, Jazeera Paints is a pioneering paint manufacturer in the GCC and MENA, with an established reputation for manufacturing and exporting high-quality and eco-friendly paints. 

It is a leading company in the paint industry and the first manufacturer to launch "Green Products" that meet the requirements of Leadership in Energy and Environmental Design (LEED) in the MENA region. 

Through the Jazeera Paints Institute, Jazeera Paints endeavors to raise the level of quality and progress of the paint industry in the region. In 2012, the institute became the first of its kind to offer specialized training in paint manufacturing and applications in the GCC and MENA region. 

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