Inaugural INSEAD-SUAD Conference drives crucial dialogue on strategies for successful negotiation in the Middle East

Dr Anja Merz, Negotiation Expert at Sorbonne University Abu Dhabi (SUAD), commented: "H.E. Nusseibeh helped us understand Sheikh Zayed's humanistic approach of moderation and tolerance. He emphasized that having an oil-rich country is not a sufficient condition for constructing a healthy, educated, and innovative country. Sorbonne University is grateful to be part of this vision and committed to increasing awareness and knowledge about Negotiation and Conflict management."

During the Dialogue session "The legacy of successful negotiations – from past to present", H.E. Dr Yasir Al Naqbi, Director General of the Abu Dhabi Gov Academy, discussed how Sheikh Zayed's foundational values continue to shape the UAE's development, guiding both government and business efforts to foster societal growth and innovation.

Horacio Falcão, Professor of Management Practice of Decision Sciences at INSEAD, commented: "By connecting past negotiation successes to current strategies, leaders across sectors are building on Sheikh Zayed's principles to drive sustainable progress and forge a prosperous and resilient future for country. As a business school deeply committed to the region, INSEAD is proud to take the lead in fostering such critical conversations to positively impact business and society."

Panels Addressing Modern Negotiation Challenges  

The Arabic version of the free Negotiation Course for the World was launched during the event. For more information, visit here.

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