Heinz Celebrates Saudi National Day with a Special Twist: The Iconic Ketchup Label Goes Brandless and Gives Way to Saudi Voices

These messages, along with the names of the participants, will be displayed on screens across the kingdom for an entire week following the launch, giving Saudis the space to express their pride and love for their country.

"Going brandless as the number one ketchup brand in the region is our irrational act of love to join our Saudi consumers in celebrating the Kingdom with its rich culture, heritage, and unity. Heinz is excited to offer our famous Keystone label for people to express their pride. In this unique campaign, we are letting Saudi voices take center stage. If it's Saudi National day, it has to be Heinz," said Passant El Ghannam, Head of Marketing at Kraft Heinz MEA.

Additionally, Heinz will also host special in-store activations at select stores across the Kingdom. Live calligraphers will be on hand to customize bottle labels with messages of pride and love, giving customers an opportunity to create a one-of-a-kind, commemorative Heinz bottle that reflects both their personal and national pride.

By making this ultimate tribute, Heinz is stepping aside to let the Kingdom shine. After all, on this day, 'It has to be Saudi'.

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