Whisky App 'Bevvy' Closes $1.5 million Seed Round
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Finance Director Greg Gormley added "In one of the most challenging fundraising environments I can recall; Bevvy's successful raise underlines its dominant and growing position as a critical tool among whisky consumers and collectors. The interest and demand in whisky is growing at a pace not seen before. However, the market is fragmented and disjointed, with an absence of easy-to-access tools and information. There is a considerable hole in the market for a value-add, information-led app that allows a bottle of whisky to be fully understood, in terms of taste, history and pricing. Bevvy is addressing this need and is finding its audience is both engaged and growing at a phenomenal pace."
Over the past 12 months, Bevvy has begun to integrate whisky bar and pub data, whereby bar operators can scan the bottles they have available and publish a live menu. Whisky auctioneers too are finding Bevvy to be a critical resource in dealing with providing prospective consignors indicative valuations for their whisky portfolio, should they choose to offer their bottles for sale at auction. Meanwhile, distilleries are readily and keenly engaging with Bevvy, which has 11 whisky release ballots already penned in for 2024. (A whisky ballot is a mechanism whereby consumers that wish to purchase a bottle from a new, limited release of whisky, enter into a draw to have the right to buy a bottle). Bevvy has proven effective at engaging new audiences with independent bottlers and distilleries whilst also taking the administrative pain from ballot organisation with its mobile solution.
More recently, the company has begun to grow its presence in the US and its database work to expand its catalogue of Bourbon bottles is well underway. Part of its investment from US investors was predicated on a commitment to be live and active in the US market by the middle of 2024. Laurie Black added "This is an extraordinarily exciting time for us, we see thousands of bottle scans each and every week, we are gaining a fascinating insight into user taste preferences, price trends and industry strengths and weaknesses. Bevvy finds itself at the heart of a major shift in how consumers and collectors engage with this multi billion dollar market. 2024 is going to be a year of spectacular development and innovation."
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Founder Film: https://www.youtube.com/watch?v=dc1i8ELu-2A
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