Mediaprobe: Next-Gen Media Measurement Leader Announces New Name, Rebrand

For the first time, media measurement goes beyond counting eyeballs to deliver metrics that enable understanding and activation based on the emotional effect of media on consumers. Our groundbreaking Emotional Impact Score (EIS) provides actionable insights to:

We have helped the biggest names in broadcasting use next-gen media measurement to validate the value of their inventory using our platform-agnostic media analytics solution for linear TV, CTV, streaming, social media, and audio. Our new name is part of a rebranding to fully represent these forward-thinking breakthroughs in next-gen measurement across all media.

About Mediaprobe: Mediaprobe is a media measurement solution that gives content producers, distributors, and brands the ability to measure the emotional impact their content has on consumers to optimize advertising and content decisions.

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