RAPALA VMC CORPORATION'S FULL YEAR SALES AND OPERATING PROFIT BELOW EARLIER EXPECTATIONS

Rapala VMC Corporation
Stock Exchange Release

July 11, 2014 at 5:00 p.m.

RAPALA VMC CORPORATION'S FULL YEAR SALES AND OPERATING PROFIT BELOW EARLIER EXPECTATIONS

Rapala VMC Corporation ("the Group") has updated its full year outlook for 2014. Full year net sales and comparable operating profit (excluding non-recurring items and mark-to-market valuations of operative currency derivatives) are now expected to be below 2013 levels, while previously they were expected to be at 2013 levels assuming comparable translation exchange rates.

The Group's sales in second quarter developed positively in several European countries and pre-sales of ice fishing products for the coming winter season has been good. However this is not sufficient to offset the negative impacts of finalizing the transfer of production from China to Batam, lower sales in USA and Finland and negative development of currency exchange rates, which together with other uncertainties is impacting the business negatively especially in Russia and Ukraine.

Second quarter interim report will be published on July 21.

RAPALA VMC CORPORATION

Jorma Kasslin

Chief Executive Officer

For further information, please contact:

Jussi Ristimäki, Chief Financial Officer, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with net sales of EUR 287 million in 2013, employs some 2 500 people in 39 countries. Rapala VMC Corporation's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.