YouTube Announces AI Music Principles And Launches YouTube Music AI Incubator With Artists, Songwriters and Producers from Universal Music Group

In a rare guest YouTube blog Universal Music Group Chairman and CEO, Sir Lucian Grainge - who helped shape the principles - shared his vision for an artist centric approach to generative AI and how partnering with YouTube would best position the music industry for success as this technology continues to develop. Excerpts from the blog post include: 

Today's announcement also introduced YouTube's AI Music Incubator, a program that will bring together some of today's most innovative artists, songwriters, and producers to help inform YouTube's approach to generative AI in music. The incubator will kick off with a genre-spanning cohort of creatives from Universal Music Group, that includes Anitta, Björn Ulvaeus, d4vd, Don Was, Juanes, Louis Bell, Max Richter, Rodney Jerkins, Rosanne Cash, Ryan Tedder, Yo Gotti, and the Estate of Frank Sinatra, amongst others. 

Neal Mohan Blog : https://blog.youtube/inside-youtube/partnering-with-the-music-industry-on-ai/
Sir Lucian Grainge Guest Blog: https://blog.youtube/news-and-events/an-artist-centric-approach-to-ai-innovation/

For YouTube Music AI Incubator - Artist Assets click here

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