The Great British 'Shake Off': eBay Reveals Brits Most Likely to Shake Up Their Style Following Summer Holidays

Fifty-seven per cent of the 1,500 UK adults surveyed this summer are prepared to throw caution to the wind and consider themselves to be adventurous, impulsive shoppers. It is older millennials (28-35), widely considered to be the most cash strapped, who are spending the most to express who they really are.

And once we've come back to reality post holiday, shoppers are most likely to invest in putting their stamp on their home and garden. Forty per cent of Brits say they'd be most likely to express their individuality in their home, well ahead of those who'd do it through their wardrobes at 24%.

Beyond just reading on the beach it seems that more than a third of Brits collect books as a form of self- expression. And millennials aren't as hooked on digital as we think. Books were ranked as the third most collected item by people under 35 years old, ahead of trainers.  

Rob Hattrell, VP for eBay UK said, "We at eBay believe every shopper is unique. whether you are looking for something new, nearly new or used; or that special item to drive your passion for cooking, decorating or cycling; eBay is the place to find the perfect item that makes you, you."

With more than five million 'trainers' related items currently listed on eBay^[2] and a book sold every five seconds on site^[3], eBay has everything you need to express yourself this summer.

Key stats 

1. All figures, unless otherwise stated, are from Ginger Research. Total sample size was 1,500 UK adults. Fieldwork was undertaken in August 2017. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

2. Data taken from eBay  22.08.17

3. Data taken from eBay  13.08.17 - 19.08.17

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