Hyundai Motor Group Draws Attention to Busan's Bid for 2030 World Expo with Large-Scale Outdoor Advertisement in Paris

The digital outdoor advertisement captures vibrant designs featuring iconic Busan symbols like seagulls and the Gwangan Bridge, along with the message 'BUSAN is Ready,' conveying the city's readiness to host the 2030 World Expo. The Group also highlights Busan's commitment to hosting a carbon-neutral World Expo by featuring the IONIQ 5, its dedicated electric vehicle, in the videos.

The Group plans to operate advertisement on digital screens in Parisian landmarks with high-traffic locations, such as Terne district, Gare Saint-Lazare and La Défense, to foster a positive consensus on Busan's bid.

Last month, the group actively promoted Busan as a candidate city for the World Expo to not only key officials from BIE member countries but also tourists from around the world who visited Paris during the Busan Expo Symposium and K-POP concert, utilizing specially designed art cars.

Furthermore, the Group has created over 90 innovative content pieces, including social media-friendly short-form videos and infographics, to market Busan as the perfect host city. In particular, the promotional video "Busan Initiative with the Whole World" released by the Group last month for attracting the Busan Expo has surpassed 100 million views in just 17 days since its release, contributing to showcasing the strong determination of Busan as a host city.

More information about Hyundai Motor Group can be found at:
http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Media Center.

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