RAPALA PRODUCTS WIN INTERNATIONAL AWARDS
Comunicato Precedente
Comunicato Successivo
Rapala VMC Corporation
Press Release
June 8, 2012 at 2:00 p.m.
Rapala Balsa Xtreme Minnow has been honored with the Best New Hard Lure Award and Blue Fox Vibrax Super Bou named the Best New Metal Lure at the 2012 European Fishing Tackle Trade Exhibition (EFTTEX), Europe's largest and most important international fishing tackle trade show, held in Paris on June 1-3.
Rapala BX Minnow Shows the Future of Hard Baits
Combining the unmatched responsiveness of balsa with rugged durability of plastic, the new Rapala Balsa Xtreme Minnow opens a new era in fishing lures.
The BX Minnow is manufactured with Rapala's new, patent pending construction that uses a tough, transparent plastic shell to encapsulate a balsa wood inner body. The perfectly balanced balsa core with precision placed weights gives the lure a lively, super responsive action that can be achieved only with balsa.
The tough copolymer outer shell allows ultimate toughness and life-like finishes with 3D scales, lateral line and gill plates with a combination of metallic, translucent and painted finishes unlike anything seen on balsa lures before.
Truly a perfect combination of finesse action, advanced finishes and rugged durability, the Rapala BX Minnow blazes the trail to the future of lures.
Blue Fox Vibrax Super Bou Flashes Like a Beacon
The Blue Fox Vibrax Super Bou spinner is designed for heavy-duty predator fishing. Its double blades create a ton of flash, noise and turbulence that makes the full skirt of marabou, hackle feathers and flash fibers come alive.
The pulsating, life-like action of the natural feathers mimics the natural prey in motion while the thin, high-vibrating double blades create flash and noise - and act as a beacon, luring the predator to the bait even in low light and murky waters.
The durable Vibrax Super Bou is built with a stainless steel through wire construction and heavy duty hooks. It also features the signature Vibrax bell with a free-turning brass gear that reduces line twist, emits sonic vibration and rattles when rubbing against the bell.
Rapala VMC Corporation also got "Commended" recognition in two other product categories: Sufix Synergy Carp Fluorocarbon line for Best New Monofilament Line and Rapala EcoWear Reflection Jacket for Best New Fishing Clothing.
For more information:
Marketing Director Teemu Mäkelä
[email protected]
Distribution: Main media
Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Marttiini and Peltonen. The Group, with net sales of EUR 279 million in 2011, employs some 2 000 people in 37 countries. Rapala's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.
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