Shopping Rivals the Thrill of Finishing a Grand Prix

     (Photo: https://mma.prnewswire.com/media/565354/eBay___Art_of_Shopping_Infographic.jpg )

Can shopping be better than sex? eBay, the online marketplace, has conducted groundbreaking neuroscientific research into how beige shopping vs inspired shopping can either deliver moments of fatigue or prolonged highs in the brain. Partnering with mind-tech experts, MyndPlay, data analytics collated from EEG (electroencephalogram) monitoring and qualitative data unveils some astounding insights about how Brits can put the inspiration, satisfaction and pleasure back into shopping.

Shop-y-cats vs Inspired Shoppers: 

The exploratory experiment uncovered that British buyers psychologically fall into two opposing behaviour sets:

Enter the inspiration zone: 

But it seems shoppers are out-of-practice when it comes to experiencing retail euphoria. When asked to find a unique item, 89% of participants found it mentally laborious. However, the study uncovers that getting into the inspiration zone and achieving optimum enjoyment, simply requires shoppers to maintain a mindstate of being present, still and calm.

"Shopping is personal. It's a reflection of what makes you, you. eBay is encouraging Brits to reject the boring and beige and to stop shopping like everybody else. Instead, we want shoppers to be bolder and express their individuality. This fascinating research gives great insight into the highs that can be achieved when you hit the zone of inspiration and shop like nobody else," commented Vice President of eBay UK, Rob Hattrell. 

ebay.co.uk 

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