Ithra's Tanween festival returns for a 5th year and explores the creative power of collaboration

This edition includes 26 speakers, 7 workshops, 5 masterclasses, 18 talks and panels, the Tanween Hub including 4 hands-on experience stations, 3 installations, 5 immersive experiences, a graduate showcase, 1-to-1 consultation sessions for aspiring professionals and 5 of this year's Tanween Challenge projects. Key speakers include Electronic Arts cofounder Dave Evans and Stanford design professor Bill Burnett, Saudi creative industry "God Father" Kaswara Al-Khatib, Reebok cofounder Joe Foster, audio astronaut Reeps One, the green urbanista Huda Shaka, and the veteran architect of air Alan Parkinson. Other highlights include: Leading Saudi design advocate Princess Nourah Al-Faisal, serial brand collaborator designer Rami Afifi, graffiti legend Carlos Mare, architectural material wizard Marcus Farr and partners contributions including the Academy for Theater and Digitality supported by the Goethe Institute and Netherland Embassy supported artist Arne Hendriks.

Under the umbrella of "Collaboration", Tanween 2022 addresses the need for a creative collaborative process of cultures, with nature, by technology and for society. The Business of Creativity track explores new ways of creative collaboration through innovative brand crossovers, while Graphics & Communication takes a deep dive who is collaborating with whom to magnify and reach across cultures and audiences. The third track targets architects and designers building the next generation of spaces and products.

The top projects in the Tanween Challenges, designed to produce practical solutions to real-world issues while promoting design thinking and innovation, will also be exhibited, alongside the Tanween Grad Expo featuring some of the best young design talent in the GCC.

"Tanween is designed to celebrate, explore and inspire the creative process through connection," said Noura Alzamil, Head of Programs at Ithra. "We are excited to return this year with a theme striking at the importance of interconnectivity: collaboration. Collaboration requires the ability to reflect, to ideate and cooperate in the pursuit of new creative endeavors."

Since its inception, Tanween has welcomed almost 200,000 visitors. For information on Tanween and Ithra's ongoing programs, visit www.ithra.com.

CONTACT: Nour Aldajani[email protected] ; Nora AlHarthi[email protected] ; Domia Abdi, [email protected], Hadeel Eisa[email protected]

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