Benestar Brands and Palmex Alimentos are now the new Monarca Authentic Snacks Company: Leading Hispanic Snacking in the Americas

As a vertically integrated manufacturer of crispy snacks, pork rinds, tortilla chips, snack mixes and in-pack salsa solutions, Monarca Authentic Snacks is a powerhouse of consumer brands as well as a leading partner to snack manufacturers and retailers across the Americas, with the highest quality standards. With nine manufacturing plants in the U.S. and Mexico and distribution in over 17 countries, the company is uniquely positioned to lead the industry, leveraging over 90 years of heritage and commitment to excellence.

A Vision for Growth and Leadership

"Our ambition is to be the leading and fastest-growing crispy snacks company in the hemisphere," said Jose Luis Prado, Chairman and CEO of Monarca Authentic Snacks. "For nearly a century, we have crafted pellets and snacks with delicious, authentic Hispanic flavors. With this new identity, we are not just embracing our legacy—we are positioning ourselves for the future. The Hispanic segment is the fastest growing in the U.S. and 75% of U.S. consumers are actively looking for new and unique flavors, reinforcing our strategy to lead and expand the market."

The Inspiration Behind Monarca Authentic Snacks

"The launch of Monarca Authentic Snacks harnesses the combined strength of Benestar / Evans and Palmex under a singular identity inspired by the Monarch butterfly—a powerful symbol whose remarkable migration from Central Mexico to Canada, mirrors the company's path, embodying the heritage, resilience, and transformation that drive its vision forward," said Jesus Velazquez, U.S. President, Monarca Authentic Snacks.

A Powerhouse in Hispanic Snacking

Monarca Authentic Snacks brings together a diverse and powerful portfolio of consumer and B2B brands, including:

Source: Circana Unify+ -  Mulo+ w/Conv L52wks ending 2/23/25

Delivering Value Through Innovation and Scale

Monarca Authentic Snacks stands at the forefront of the Hispanic snacking market, offering unparalleled innovation capabilities, expanded production capacity, and deep category expertise. By combining the strengths of Benestar / Evans and Palmex, the company is uniquely positioned to drive exciting new snacking concepts, strategic partnerships, and meet the evolving needs of consumers and retailers alike.

About Monarca Authentic Snacks

Monarca Authentic Snacks is the premier Hispanic snack company in the Americas, dedicated to delivering bold, authentic flavors through crispy snacks, pork rinds, and tortilla chips. With a legacy spanning 90 years, Monarca Authentic Snacks continues to inspire and bring joy to consumers across the hemisphere.

For more information, visit www.monarcasnacks.com. 

About Wind Point Partners

Founded in 1984, Wind Point Partners is a Chicago-based private equity investment firm with approximately $6 billion in assets under management. The firm's Vision, Talent, Transformation ("VTT") investment strategy focuses on partnering with top caliber management teams around a clear and exciting plan to invest behind a business to achieve transformational growth and value creation. The firm's Executive Advisor Partner ("EAP") network is comprised of more than 40 high-caliber executives who are closely aligned with Wind Point and contribute across all aspects of the firm's investment process.

 Wind Point targets well-positioned middle market businesses within the business services, consumer products and industrial products industries. Since inception, Wind Point has deployed ten private equity buyout funds in partnership with highly-regarded institutional investors around the world, including public pensions, insurance companies, endowments, foundations, fund of funds and family offices.

 Additional information about Wind Point is available at www.windpointpartners.com.

About Highlander Partners

Highlander Partners, L.P. is a Dallas-based private investment firm with more than $3 billion in assets under management. The firm focuses on making investments in businesses in targeted industries where the principals have significant operating and investing experience. Highlander employs a buy and build investment approach, creating value by helping companies grow both organically and through acquisitions.

For more information, visit www.highlander-partners.com.

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