IBM Study: More Companies Turning to Open-Source AI Tools to Unlock ROI

Nearly two-thirds (62%) of all respondents indicate they will increase their AI investments in 2025, while 48% are planning to leverage open-source ecosystems to optimize their AI implementations. For those surveyed companies not currently utilizing open-source, 2 in 5 say they plan to use open source for AI implementation in 2025.

"As organizations begin to implement AI at scale, many are placing greater stock in success metrics such as productivity gains, in part because traditional hard dollar ROI benefits have yet to show up on the balance sheets," said Maribel Lopez of Lopez Research. "Yet, companies continue to rapidly advance their AI strategies, with no sign of slowing down. Companies now recognize the value of defining specific use cases and optimizing AI projects. They are leveraging hybrid cloud strategies and open source to drive AI innovation and deliver financial returns."

Further study findings include:

Enterprises are ramping up AI investment, but with a greater strategic focus

 Open source is becoming crucial to companies' AI strategies

Organizations report successfully advancing their AI projects, but often through less traditional ROI metrics

To view the full study, visit: https://newsroom.ibm.com/image/IBM_ROI_of_AI_Report-December_2024.pdf

Study Methodology:
Morning Consult conducted a survey from October 30 to November 13, 2024 among a total sample of 2,413 IT Decision Makers (ITDMS) in the US, Canada, Mexico, Brazil, UK, France, Germany, Spain, India, Singapore, Indonesia, and South Korea. The interviews were conducted online, and the data is unweighted. Respondents are employed at companies with 101 employees or more, serving in director-level or higher roles within a technology role, with decision-making authority over at least one of the following: management of business consultants/consulting services, purchasing for IT products, or purchasing for business consulting services.

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media Contact:
Marisa Conway
IBM Corporate Communications
[email protected]

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