Trustpilot Unveils New Features Empowering Businesses to Proactively Engage with Customer Concerns and Feedback

Larger businesses often collect hundreds of reviews per month on Trustpilot, ensuring that there is no shortage of customer feedback. However, while high volumes of feedback are rich with data, many businesses don't have the resources to glean key insights, or to respond to feedback in a timely and informed manner. With this latest update, Trustpilot is allowing businesses to hear their consumers, process their feedback, and respond efficiently, freeing up time and resources to address the needs of their customers.

"With more than 250 million reviews on our platform globally, it's no secret that customers want to be heard. But one-sided reviews don't grow relationships between customers and businesses," said Alicia Skubick, Chief Customer Officer at Trustpilot. "Our new features are helping unlock the value in customer feedback, providing businesses with insights and opportunities to further engage with their customers. We are utilising AI powered features to both help businesses identify and understand trends in their reviews, and also to provide actionable recommendations based on these insights. These features are further empowering businesses to build real trust with consumers."

New features include:

These new features are available today along with additional enhancements, including single sign on and new options to customise business profiles on Trustpilot.com. Trustpilot Business users can expect additional features to be rolled out throughout the year. To learn more about working with Trustpilot, visit https://uk.business.trustpilot.com/.

About Trustpilot

Trustpilot was founded in 2007 with a vision to become a universal symbol of trust.

A digital platform that brings businesses and consumers together to foster trust and inspire collaboration. We are free to use, open to everybody and built on transparency.

Trustpilot hosts reviews to help consumers shop with confidence and deliver rich insights to help businesses improve the experience they offer. The more consumers use our platform and share their own opinions, the richer the insights we offer businesses, and the more opportunities they have to earn the trust of consumers, from all around the world.

More than 267 million reviews have been posted on Trustpilot, with more than 1.1 million reviewed domains, and those numbers are always growing.

Trustpilot has over 900 employees and is headquartered in Copenhagen, with operations in London, Edinburgh, New York, Denver, Melbourne, Berlin, Milan and Amsterdam.

For more information, please visit www.trustpilot.com

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