Hyundai Motor Drives Global Art Patronage in partnership with Korean Pavilion of the 59th La Biennale di Venezia
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This is the first Venice Biennale to open in three years due to the pandemic. Titled 'The Milk of Dreams' ('Il latte dei sogni'), this year's biennale focuses on three themes: the representation of bodies and their metamorphoses, the relationship between individuals and technologies, and the connection between bodies and the Earth.
The Korean Pavilion's Gyre exhibition, commissioned by Arts Council of Korea and curated by Young-chul Lee, presents a series of interconnected and large-scale installations by artist Yunchul Kim, that will invite visitors into an alternative universe wherein objects, beings and nature coexist. The artist previously participated in the Hyundai x Elektra: METAMORPHOSIS exhibition held at Hyundai Motor Studio Seoul in 2020.
"As a global society, one of the things we've missed the most during the pandemic is the joy of sharing cultural experiences, like this captivating and thought-provoking exhibition," said Thomas Schemera, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company. "Through this partnership and others like it, Hyundai Motor will continue to support the creative experiment of arts and technology to provide unique experiences that help bring humanity together."
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