Huhtamaki, Slush 's Official Sustainability Partner, brings recyclable cups for drinks served at Slush

HUHTAMÄKI OYJ PRESS RELEASE 18.11.2024 AT 10:00 EEST  

Huhtamaki, a global leader in sustainable packaging solutions, is proud to partner with Slush, as the event's Sustainability Partner. At Slush Huhtamaki will showcase the circularity of recyclable fiber cups for all drinks served at Slush. Additionally, Huhtamakiis organizing a co-creation workshop and panel discussion in collaboration with Emerald Technology Ventures. 

Slush, the world's premier gathering for startups, will take place in Helsinki on November 20-21, 2024. Slush will bring together over 10,000 attendees including founders, investors, experts, and industry leaders from around the globe. 

​“We are thrilled to partner with Slush, an event that promotes innovation, sustainability, and growth among startups and tech companies. This collaboration is a natural choice for us since the next steps in manufacturing sustainability and packaging circularity require innovation across the whole value chain and cannot be solved with one single solution or by one company alone. Huhtamaki has a strong history of driving sustainable packaging, and by working with Slush, we hope to encourage sustainable practices and inspire collective action for a circular economy”, says Salla Ahonen, EVP, Communications and Sustainability at Huhtamaki. 

The most visible aspect of the partnership will be the cups and lids that Huhtamaki provides for all hot and cold drinks served at Slush. Made from recyclable fiber, these cups and lids will be collected and processed after use, ensuring valuable resources are reused in other fiber-based products. 

During the event, an awareness campaign will be launched to showcase the importance of recycling and the journey of these cups. Slush visitors will find 33 different collection points inside the venue. 

Packaging value chain, investors and start-ups together 

Huhtamaki will host a co-creation workshop and panel discussion with Emerald Technology Ventures on: 'The Future of Packaging – Circularity Enabled by Digital Integration' on November 21, 2024, at Slush in Helsinki. This session will bring together industry leaders, startups, investors, and experts.   

Emerald Technology Ventures – a leader in sustainable industrial technology venture capital – announced the launch of a fund focused on sustainable packaging in April 2022. The fund, in which Huhtamaki participates, is one of the first venture-backed investment vehicles targeting the financing of innovations across the full packaging life cycle.   

“As demand of sustainable solutions grows, we need to innovate more broadly. At the same time, we are continuing to accelerate our digital transformation journey at Huhtamaki, focusing on delivering greater value to our customers, making our core business more efficient, and unlocking new avenues for sustainable innovation. We believe this workshop will be instrumental in advancing and broadening our vision of circular packaging through digital solutions and partnerships across the supply chain," says Johan Rabe, EVP, Digital and Process Performance. 

Event information: The Future of Packaging – Circularity Enabled by Digital Integration  

Time: November 21st, 2024, 10:00–12:30  

Venue: Messukeskus Siipi, venue 6 

Address: Rautatieläisenkatu 3, 00520 Helsinki  

Link to Apply to Attend: https://forms.office.com/e/32jQCBifNM 

For further information and media registrations, please contact:    

Maria Tomminen, Senior Manager, Media Relations & Engagement, tel. +358 (0)10 686 7000 

Slush-collaboration related inquiries: 
Louisa Gühr, Public Affairs Specialist, [email protected]    

HUHTAMÄKI OYJ    

Global Communications   

About Huhtamaki

Huhtamaki is a leading global provider of sustainable packaging solutions for consumers around the world. Our innovative products protect on-the-go and on-the-shelf food and beverages, and personal care products, ensuring hygiene and safety, driving accessibility and affordability, and helping prevent food waste. We embed sustainability in everything we do. We are committed to achieving carbon neutral production and designing all our products to be recyclable, compostable or reusable by 2030.  Our blueloopTM sustainable packaging solutions are world-leading and designed for circularity.   

We are a participant in the UN Global Compact, Huhtamaki is rated 'A' on the MSCI ESG Ratings assessment and EcoVadis has awarded Huhtamaki with the Gold medal for performance in sustainability. To play our part in managing climate change, we have set science-based targets that have been approved and validated by the Science-Based Targets initiative.  

With 100 years of history and a strong Nordic heritage we operate in 37 countries and 103 operating locations around the world. Our values Care Dare Deliver guide our decisions and help our team of around 18 000 employees make a difference where it matters. Our 2023 net sales totalled EUR 4.2 billion. Huhtamaki Group is headquartered in Espoo, Finland and our parent company, Huhtamäki Oyj, is listed on Nasdaq Helsinki Ltd. Find out more about how we are protecting food, people and the planet at www.huhtamaki.com.