The cultural conversation: Ithra study finds positive cultural participation in KSA and wider MENA region despite systemic challenges

Despite the overarching positive cultural participation across the region, the research points to accessibility as a key barrier to cultural engagement. Fatmah Alrashid, Head of Strategy and Partnerships at Ithra, stressed the importance of activating cultural participation in the region by focusing on "making cultural participation available to all" in terms of quality and economy, providing the necessary platforms, and contributing to the implementation of initiatives that will make culture part of the public education programs and curriculum.

Given the above barriers to cultural engagement and general Cultural Creative Industry trends across the MENA region, the study recommends several directions and policy measures to accelerate cultural participation, including:

A summary of the report can be found on Ithra's website on the following link: Cultural Report | Ithra, and for more information on Ithra and its programs, visit www.ithra.com.

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