Huawei and Purple Jointly Unveil the Business-Centric Precision Marketing Solution to Maximize Business Value

Huawei Intent-Driven CloudCampus Solution, ideal for enterprise campus networks, provides an intelligent, simplified, ultra-broadband, open, and secure network architecture. Purple's business applications are built on top of Huawei's CloudCampus infrastructure, and through business-centric Big Data analytics, Purple helps businesses build up their precision marketing capabilities. Huawei CloudCampus enables precision marketing business models by providing new capabilities, including the following:

Eric Law, Global Chief Revenue Officer at Purple, said: "We are honored to ink a global partnership with Huawei. Huawei is committed to building a fully connected, intelligent world. Purple is willing to work with Huawei to unleash the full potential of Wi-Fi networks. Doing so will be creating ever-lasting value for customers and enabling more enterprise users to proactively transform and adapt as well as embrace new opportunities."

Zhong Kaisheng, President of Huawei's Switch & Enterprise Gateway Product Line, stated: "Cooperation catalyzes business prosperity. Huawei's CloudCampus solution comes with an open architecture at all levels and can effectively collaborate with offerings from partners. We believe that the joint solution with Purple can provide a solid foundation for service innovation of global business customers. Looking ahead to the future, Huawei hopes to collaborate with more top partners in the industry to jointly advance the fully connected, intelligent world."

Huawei together with its partners and customers is showcasing new digital transformation solutions to orchestrate a digital symphony at CEBIT from June 11-15 in Germany, the home of classical music. It is also hosting activities and sharing best practices around Cloud Computing, Artificial Intelligence (AI), Big Data, Internet of Things (IoT) and Software-Defined Networking (SDN), all of which play a critical role in today's digital transformation.

Huawei's booth is at Area C01 in Hall 13, Hannover Exhibition Center, Germany. For more information about Huawei at CEBIT, please visit http://e.huawei.com/topic/cebit2018-en/index.html. To learn more about Huawei's worldwide customer cases using "Leading New ICT", please visit http://e.huawei.com/topic/leading-new-ict-en/index.html.