Global exclusive: an inside look at William Fox & Sons' 2019 Collection

William Fox & Sons, a boutique menswear brand founded in London 1913, also takes inspiration from the 1920s in its new collection. The offering from William Fox & Sons got the man-flower reboot off to a good start: graphic floral motifs splattered with paintbrush strokes on shirts and grey marl blazers. A minimalist tone embodies the William Fox & Sons collection with simple yet beautiful structured designs, unique pieces exuding modernity and classic. A yellow Fox, contoured by sketchy geometrical shapes, has become a part of the brand trademark, carrying the idea to pursue smart sexy.

The heritage shop also produces brogue styles with a contrasting rubber wedge sole that holds on to all the details of the classic brogue shoe. The style's distinctive perforations were designed initially as an escape valve for bog water, favored by Irish farmers who spent half their working day stomping through submerged fields. For much of its life, the brogue stayed firmly in the country.

William Fox & Sons was very dedicated to use the Goodyear-welted construction technique as far back as the mid-1930s, and its innovation did not stop there. This variety has helped the brogue style become one of the most versatile shoes in men's wardrobes. Depending on the construction and level of decoration, it wears with everything from suits to shorts, everywhere from the office to gardens.

In the end of the day, the collection "really says something very positive and adamant about those who wear it," the chief designer Alexandra Ye at William Fox & Sons noted. "The floral prints and brogue shoes line are all about to boost confidence and effuse a bright aura around people."

www.williamfoxsons.com