LONGi and ATP Tour continue to partner for a sustainable future

During the tournament itself, the company's event sponsor status allowed it to participate at the e-coin toss for matches, represented by James Jin, president for Utility in the MEA and Central Asia region. The LONGi booth, meanwhile, saw clients take part in games to learn about its Hi-MO X6 product range, with visitors also given the opportunity to discuss their favourite sports and share their views on a green lifestyle.

The collaboration with the ATP goes beyond a traditional partnership, underlining LONGi's commitment to its "Solar for All" initiative, which reflects the company's long-term vision of making solar energy readily accessible to communities worldwide.

At the core of the successful partnership is LONGi's PLAN GET (Green, Energy, Tours), an initiative focusing on reducing waste and carbon footprint, with the company taking the opportunity to connect with tennis fans and stakeholders globally by using the ATP's digital platforms, social media channels and event signage to enhance its brand visibility, while at the same time promoting its suite of green energy solutions.

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