Adjust's New Growth Score Metric Reveals Worldwide User Acquisition Opportunities For Mobile App Marketers And Developers

"Adjust is continually developing solutions that promote this new wave of global growth marketing to empower our clients to execute high-performance, measurable campaigns at a time when the mobile app ecosystem has never been more challenging," said Lou Hong, VP of Marketing at Adjust. "Adjust's Growth Score tells marketers and developers where they can grow. Understanding which app verticals and regions have the highest potential for growth is essential when creating and scaling campaigns successfully."

The Adjust Growth Score
Adjust's Growth Score is designed to determine the performance and potential of apps and app marketing across a wide variety of regions, countries and markets. Based on Adjust's top 2,500+ apps and their performance in the first half of 2023, the score incorporates three key metrics: volume of installs, effective cost per install (eCPI) and lifetime value (LTV). The relationship between these metrics is critical in determining not only an app's growth trajectory, but a campaign's value.

Assessing Global Growth Opportunities
Although North America continues to be a dominant player in the mobile app market, drumming up a projected $273 billion by 2027, improved mobile infrastructure and the availability of affordable smartphones has led to explosive growth in the APAC app market. In 2022, the number of mobile internet users reached 1.29 billion, compared to 700 million users in 2015.

Additionally, Adjust's report shows many app verticals continuing to make a comeback after a tough few years. Adjust analyzed app performance across the leading markets, regions and verticals to uncover high-growth UA opportunities. Key highlights include: 

The Mobile App Growth Report, available for download here, also features growth maps and leaderboards, serving as a fun, easy and exciting new way of looking at mobile growth data.

About Adjust
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics suite provides visibility, insights and essential tools that drive better results. 

Media Contact
Adjust
Joshua Grandy
[email protected]

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