Rossignol Launches #URBANESCAPE, the New FW'17 Campaign Starring Biathlon Olympic and World Champion Martin Fourcade
(Photo: https://mma.prnewswire.com/media/560719/Rossignol_Campaign_FW17_Fourcades_and_Visser.jpg )
(Photo: http://mma.prnewswire.com/media/560720/Rossignol_Campaign_FW17_Martin_Fourcade.jpg )
The campaign, produced by Paris-based creative agency Publicis, portrays a previously unseen façade of Martin Fourcade as he takes a journey in a timeless, dream-like Paris.
In the series of creative subjects, Martin Fourcade and his female counterpart, model Marizanne Visser, glide through the streets, slalom between columns, jump from the Trocadero stairs and finally cross the Pantheon square, leaving behind a vivid trail of red and blue powder, symbolizing skier's tracks painted in Rossignol's corporate colors. In this city getaway scenario, the two confidently wear Rossignol's FW'17 collection new urban-cool garments - and the city suddenly belongs to them.
Technical excellence, innovation and comfort converge in Rossignol's sophisticated FW'17 collection, presenting garments in which functionality and contemporary style blend in with retro shapes and avant-garde fabrics to create the perfect urban-inspired collection.
The FW'17 campaign opens a new chapter in the history of the iconic outdoor and winter sports brand, extending its legendary mountain DNA to the challenges of urban lifestyle.
The campaign will debut in September 2017 on print, OOH and online and will run in France, Italy, Benelux and Nordic markets. Rossignol and Martin Fourcade fans can learn more about the campaign's behind the scenes on Rossignol.com and Rossignol's Instagram page @rossignolapparel .
Credits
CREATIVE DIRECTOR: Antoine BONODOT @ PUBLICIS
ART DIRECTOR: Anne-Charlotte MENEGAUX @ PUBLICIS
COPY WRITER: Virginie BRUN @ PUBLICIS
PHOTOGRAPHER: Daniel RIERA @ BAMBOO
BRAND AMBASSADOR: Martin FOURCADE
MODEL: Marizanne VISSER @ MARILYN AGENCY
STYLIST: Friederike JUNG
HAIR & MAKE UP: Cicci @ CALLISTE
EXECUTIVE PRODUCER: Gaël CHEVALE @ Elysian Fields
Rossignol Group, headed by President Bruno Cercley, designs, manufactures and distributes a wide range of winter ski sports equipment. The headquarters are located in the French Alps near Grenoble, where the large portfolio of complementary brands such as Rossignol, Dynastar, Lange, Look, Risport, Kerma, Time, Felt Bicycles and Raidlight-Vertical - each with their own distinct identity inspired by mountain scenery - are also developed.
Rossignol Apparelis a business unit part of the Rossignol Group and a direct branch of the Group's headquarters in Saint-Jean de Moirans. Established in 2015 and managed by CEO Alessandro Locatelli, the apparel division represents a natural evolution of Rossignol and of its position in the lifestyle universe thanks to the know-how gained over more than one century, which has already received great feedback with the skiwear and sport chic collections.
