The Safari Store's Thusk Winter Wear: The Knitwear Project Supporting African Grandmothers
Sustainability is becoming increasingly important within the business context and Thusk marks a return to traditional values:
There's something special about your grandmother's knitting and, in Africa, elderly women can be both financially vulnerable and tasked with the care of their families. The Safari Store founder, Steve Adams, had this in mind when he approached his mother, Hazel, with the idea for Thusk – The Hazel Underground Secret Knitwork.
"Everything about the Thusk project leaves me feeling warm and fuzzy," said Adams. "A sustainable project, run by my mom, employing Zulu grandmothers to make incredible cold-weather accessories using the finest African wool for an international market. Thusk is loved by everyone who wears it." Find out more about Thusk and get perfect gifts with a heart-warming story this Christmas: https://www.thesafaristore.com/en/safari-stories/thusk-for-africa
The Safari Store has provided safari clothing, luggage, and gear to the luxury travel market for over ten years. This online store aims to give travellers the best experiences on safari through specialised apparel and accessories. Visit www.thesafaristore.com for expert safari packing advice, a free packing list, and premium products.
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Media contact:
Tania Kuhl
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