Brussels supports the "Become a Beefatarian" campaign to strengthen the competitiveness of the European Beef sector

The general objective of the information and promotion actions is to strengthen the competitiveness of the Union's agricultural sector and, in this case, of beef. Specifically, they will contribute to highlighting the differential character of this European product compared to that from third countries, its richness in essential nutrients, the importance of animal welfare, respect for the environment, sustainability and its link with the Mediterranean Diet, without forgetting the high use of the product that contributes to "zero waste".

The program includes a wide range of dissemination actions in the media, social networks and different professional forums. "With this campaign, we are going to be able to tell the reality of our product and sector to the population, reducing their vulnerability to messages that try to marginalize meat consumption," explains PROVACUNO director, Javier Lopez. "We want to send clear and direct messages, that generate confidence and reaffirm Europeans in their free decision to consume beef without feeling singled out, and with the necessary arguments to proudly defend the consumption of a product of the highest quality, sustainable and respectful with the environment and animal welfare," they also specify from the Interprofessional.

According to data from the European Commission, the EU produced 2.7 million tons of beef in the first five months of 2020. Beef is a strategic sector, therefore, with a production value of more than 32,000 million euros according to Eurostat estimates, which mainly concentrates France (23%), United Kingdom (13%), Germany (11%), Ireland (7%), Spain, Italy and Poland (6% in each case), the Netherlands (4%) and Belgium (3%).

www.europeanbeefatarians.com

Video - https://youtu.be/SkPy-GmKrAg
Photo - https://mma.prnewswire.com/media/1319141/Provacuno_Become_a_Beefatarian.jpg