Overtourism in Italy: Strategies to Manage Tourist Influx

Italy is grappling with the challenges of overtourism, particularly during the peak holiday season of Ferragosto. The influx of tourists in popular destinations is causing significant strain on local infrastructure and residents. To address this issue, various strategies are being implemented across the country.

In an effort to manage the flow of visitors, several regions have introduced measures such as traffic lights to control selfie spots and online booking systems for access to roads and beaches. These initiatives aim to reduce congestion and improve the overall experience for both tourists and locals.

From Trentino to the Cinque Terre, and from Capri to Sardinia, digital solutions are being employed to monitor and manage tourist numbers. Sensors are being used to track the movement of hikers, while parking areas are being digitized to facilitate better traffic management.

Overtourism is not limited to cities like Rome and Florence, which are popular year-round. Coastal and mountain areas also face significant challenges during the summer months. Measures such as alternating license plates on the Amalfi Coast and regulated access to popular beaches are being tested to mitigate the impact.

Tourism Minister Daniela Santanché has emphasized the importance of organized management to address the issue of overtourism. She advocates for a balanced approach that considers the needs of both residents and visitors, promoting sustainable tourism practices.

As Italy continues to attract millions of visitors each year, the need for effective management strategies becomes increasingly important. By implementing a combination of technological solutions and regulatory measures, the country aims to preserve the quality of life for its residents while ensuring a positive experience for tourists.